Sparky Corp. is a vibrant, innovative agency that will position your company to prosper online.
Your Unique Market
Your company is distinctive, and so is your market. You have a unique audience, and we can reach it. Let’s build an online presence that will bring visitors to your site and convert them into customers.
Powerful, coordinated digital services allow companies to find the ideal prospects and bring them into the fold. Let’s develop a strategy to meet your market where they are and give them what they need. There are people looking for your services right now.
Your Online Presence
Today, all business is online. To capture that business, we use marketing funnels to collect the customers and guide them all the way to your front door. We will build your web presence to communicate trust, answer questions, provide information, and motivate web visitors with a solid call-to-action.
Start Your Journey
Most business websites don’t generate new business. Companies often invest a lot into great-looking sites that do not convert visitors into customers. These businesses are wasting their online presence because their web visitors aren’t sticking. They are not converting.
Here at Sparky Corp., we start your online presence with planning and design, always keeping your goal in focus. We combine our depth of experience, creativity, and tools to create a package that will attract new visitors and convert them into new customers.
One size certainly does not “fit all,” and what works for others might not work for you. In today’s marketplace, you need to be the solution for your web visitor and make their journey clear. Your website must be designed to attract visitors, communicate trust, and lead them to take the final step to becoming a customer.
How It Works:
Our Digital Marketing Services
Digital Marketing Strategy
Knowing where you want to go is the first step in any successful journey. This is especially true when developing your online presence. Do you need new customers or just higher-quality customers? How do you want your customers to interact with you? How important are good reviews in your industry? Is the buying journey only a few minutes long, or does it take a year? These are all important considerations that determine the strategy.
Here at Sparky, we ask many questions about your business goals and how your customers want to interact with you. Goals such as lead generation, customer acquisition, or an online sales portal each require a different approach. Various goals require different approaches, tools, and technologies. We will create a strategy to get you where you need to go.
Quality Creative
Creatives include illustrations, photography, video, copywriting, music, typestyle, and logo design. The list of possible creatives is long but they all need to coordinate with the overall design and feel of your web presence. Today’s customer has many online options. When these visitors reach your site, they spend just a few seconds making an initial judgment.
The first impression is the most important. It’s critical that your site has visual and written content that immediately delivers trust and confidence. Professional creatives are the first line of tools we use to keep your visitor on your site.
SEO – Search Engine Optimization
Search Engine Optimization is the technique for getting to the top of Google search results. Google’s algorithm uses many factors to decide where to list your website. If you aren’t on the first page of Google, you don’t exist.
Google uses many criteria to determine where your site ends up in its search results. But the most important factor is how much your web visitors like your site. Do they visit often? Do they spend time there? Do they talk about it on other sites?
Google’s rules keep changing, so success in search engine ranking is a constant battle. Our SEO team is critical to the original site strategy and planning and to the constant competition for that first page on Google.
Copywriting
The words on your site give it a “soul.” The copywriting ties everything together. Entertaining copy tells your visitor who you are and what you are like. The copy needs to be so engaging that people read every word.
Clear, informational copy is important. But to build trust, engaging copy is critical. When you provide engaging copy, you instill this kind of trust.
If your product requires research, you need well-written answers to the most frequently asked questions. But if your product is fun or entertaining, the copy needs to read like a letter from a friend – with fun stories and entertaining anecdotes.
Our veteran team of copywriters has been providing winning copy for years. Here at Sparky Corp., our goal is to bring visitors to your site and then keep them there. Great copywriting is the music that delivers.
Website Maintenance
Faster than traditional businesses, the online world is constantly changing. Factors such as competition, changing technology, and buyer fatigue decrease website effectiveness over time. Websites that are not maintained will experience a decline in visitor traffic and lower Google ranking. With our maintenance packages, Sparky Corp. will be by your side after your website goes live.
Let us help protect your online investment with website maintenance and position your site to stay effective and at the top of Google.
Online Advertising
Company owners who want to be more proactive in building their customer base often invest in paid online advertising. Venues such as Facebook, YouTube, Google, Instagram, and LinkedIn are ideal for some businesses. Online advertising can be a powerful tool for reaching out to new prospects.
Traditionally, online advertising comes with an adspend bill. However, there are many effective options without the adspend. Marketing tools such as cold email, reputation management, and video marketing are some examples of advertising without the adspend. Here at Sparky, we will manage your online advertising.
