The internet has become a vital part of many people’s everyday lives. If you’re looking for help with your website or app design, you’ll need help from someone who understands the online world. A web designer can be your best resource, but the internet is full of services that promise to help you create an amazing website. How do you know which service is right for you? In this article, we’ll explore the qualities a great website designer should have, types of website design and things you should consider when you are hiring a web designer.

What makes a great website designer?

A great website designer should be able to work with you to create a website that is tailored to your needs and budget. They should be able to provide you with a website that is easy to navigate, fully functional, and will give a good experience to your users. They should also be able to provide you with a design that is modern and attractive.

What happens after the website is built should also be considered. A great website designer will provide you with the right amount of support so that you can easily update your website. Web designers use different types of programs & tools for creating websites, so it’s important for you to know what you’re looking for and hire a web designer who works on a platform that has the features your want.

Security is also very important. Website design is not all about the look & feel – it needs to perform well and be protected from hackers. Hackers are finding new ways to get into sites every day, so it’s of utmost importance that your website has adequate security.

Why you should work with a professional

Many small & medium-sized companies choose to build their own website using an online website builder. Many of the tools out there are user-friendly and can produce nice-looking websites. However, there are several reasons you may want to consider hiring a professional web designer instead of doing it yourself.

Save Precious Time You Could be Spending on Your Business

As a business-owner, there is alot to do. Building an effective website involves significant planning and will take time to implement the plans. Spending time on this could take you away from important business tasks that need to be handled on a daily basis. You could be spending that time instead on growing your business while a professional builds your website for you.

Better Website Performance

A professional web designer will already have the skills, tools and processes along with years of experience required to produce a beautiful and functional website. In order for your website to perform well on search engines, it’s important to plan and build it correctly, so working with a professional can actually help your website perform better once it’s completed.

Better-looking Website

Professional website designers analyze your industry and current design trends to produce websites that are modern and relevant. With years of experience and/or schooling in the field of design and/or marketing, they are able to produce websites that are pleasing to the eye and most importantly, effective. Research has shown that your visit-to-lead conversion rate can improve by up to 400% on sites with a superior user experience. Designers are trained in how to build an excellent user experience. So unless you have a background in design and want to put in the time for industry research & training, you will benefit from working with a professional designer. 

Choosing a Website Design Platform

Another factor to consider when choosing a professional to build your website is the platform on which it will be built.

There are many ways a website can be built. Some popular website building platforms are WordPress, Wix, Shopify and Squarespace. Different platforms offer varying levels of flexibility and range in cost. Which platform you choose can depend on your business model, goals, budget and needs.

You may also choose to develop a custom-coded website, which will require hiring a website developer rather than a website designer and the cost for that will usually be much higher. For larger companies that require advanced features and integrations, this can be a good choice because it offers complete flexibility. However, for small to medium sized businesses, a website builder or content management system (such as WordPress) is a great option and still provides plenty of choices for design & functionality.

4 Steps to Take Before Hiring a Web Designer

At the end of the day, hiring a great web designer is all about trust. You must trust that the designer you choose will deliver the work you need. They should also be able to work with you to make sure that you get the best possible product. S

ome things you can do to establish trust with a new contractor include:

If you are looking for a new web designer, we would be happy to discuss your project – Schedule a call with us.